Five years after they planted the flag that brought the underdog Toronto Raptors to the forefront of the NBA, I was tasked with reinvigorating the We The North brand in Toronto and throughout the league – creating an identity and ticketing system that framed Toronto’s iconic landmarks and diverse neighbourhoods within the city’s intense basketball culture.
And the North has spoken – crowning the Raptors the 2019 NBA Champions. Go Raps! (Also, this project won a Clio Award.)