Five years after planting the flag that brought the underdog Toronto Raptors to the forefront of the NBA, I was tasked with reinvigorating the We The North brand in Toronto and beyond – creating a refreshed identity and the 2018-19 ticketing system that framed Toronto’s intense basketball culture, with its’ diverse neighbourhoods and iconic local landmarks.
Not saying the Season Creative is responsible for their success, but the Raptors did win the 2019 NBA Championship. But… not NOT saying it, either… Go Raptors Go! (This project also won a Clio Award.)