The Toronto Furies were a professional women's hockey team, playing in the now-defunct CWHL. As part of the Toronto Maple Leafs ongoing commitment to growing the game of hockey in the community, I was brought in to better strengthen the connection between the women’s team and the NHL club.
The new look – inspired by a century of Toronto's hockey history – connected the Furies to the Arenas, the St. Pats and the Maple Leafs while giving the team an identity all their own.